I love using serums but it can be difficult to find ones that actually make a difference to the skin. Whilst mooching on Instagram I saw a lot of skincare posts that included this product from Superdrug. Even beauty journalist Sali Hughes raves about it! After testing it for a good month or so I decided it's time to share my thoughts with you. 


The serum comes in a hand sized bottle with a pump. Great for travel.
Price - £2.69 for 50ml
Texture - Thin cream
Finish - Soft, hydrated, calm skin

What they say
Simply Pure Hydrating Serum is designed to replenish and nourish sensitive skin. Enriched with calming Soothex and a fortifying Ceramide Blend, this hydrating formula helps to improve skin’s natural elasticity and suppleness for a smoother, more radiant complexion.

Key ingredients
Lactic Acid - Gently exfoliates and helps reduce appearance of scars
Ceramide Blend - Nourishing and hydrating

What is it
This is a gentle basic serum that moisturises and softens the skin. The texture absorbs quickly. It has no scent which is great for sensitive skins. Suitable for all skin types.

How I use it
After toner I apply a 5p size amount to the face and neck. This is suitable for AM and PM use. It sits nicely under moisturiser/primer and the skin feels instantly softer. It helps relieve any dry patches I sometimes get but doesn't leave me feeling greasy at the same time. A little goes a long way with this so I won't be running out any time soon. 

Pros
- Affordable
- Fragrance free
- Travel friendly
- Nice texture
- Non greasy
- Great for all skin types
- No alcohol
- Hypoallergenic

Cons
- None

Summary
You need this in your life. Wether you're 14 or 44, male, female it doesn't matter, everyone should have this in their skincare routine. At £2.69 you can't fault it! If your skin needs an extra layer of moisture, give this serum a go. You won't regret it. 

Thank you for reading!

Maiya
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